DEPARTMENT: Marketing & Product Development

POSITION: Marketing Manager

REPORTING TO: VP of Marketing & Product Development

Classification: Exempt

The Company: Smart AutoCare (SAC) is people taking care of people. We provide consumer protection products within the automotive industry, with integrity and longevity in mind.

Our Marketing Manager: We hire the best employees to serve our customers. As the Marketing Manager in our Marketing & Product Development Department, you will play a critical role in promoting our business image. We are looking for a self-starting Marketing Manager. You will help us build and maintain strong and consistent brand through a wide range of online and offline marketing channels.

Job Duties:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Job Qualifications:

• 4+ years of Marketing Manager or similar role
• Bachelor’s degree in Marketing or related field
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Knowledge of traditional and digital marketing tools
• Experience in social media, web and tech-savvy – experienced with Facebook, LinkedIn, Google Drive, Google spreadsheets as well as additional social media platforms.
• Strong project management skills
• Strong problem-solving ability, including metrics-driven thinking
• Automotive Industry experience a plus

Travel

Required as necessary.

Benefits

Health, Dental, Vision, Life Insurance, 401k